Find Why Your Etsy Digital Listing Gets Views but No Sales, in About 60 Minutes
A 25-point checklist to audit one Etsy digital listing in about 60 minutes and get a ranked fix list for title, photo, tags, price and description.
People are looking at your listing. They just aren't buying. This checklist shows you which of 25 specific things is most likely getting in the way, and in what order to fix them.
What's inside
- Start Here: The 10-Minute Leak Finder: Answer a handful of quick questions about your listing stats and decide whether to start with the click checks or the buy checks. You skip the work that doesn't apply to you.
- Click Check: Title, First Photo and Tags (Points 1 to 14): Fourteen checkpoints that help shoppers find your listing and want to open it. You check whether your title says what the product is, whether your first photo works at search-result size, and whether your tags match how a real buyer would search.
- Buy Check: Price, Description and Trust (Points 15 to 25): Eleven checkpoints for the moment someone is on your listing and deciding. You check whether your price makes sense for the product, whether your description answers the questions a buyer has about a file they can't touch, and whether the listing feels safe to buy from.
- Rank and Fix: Your Prioritized Fix List: Turn your scored checkpoints into a ranked to-do list, so you know the first change to make today and which ones can wait. You finish the hour with a plan instead of a pile of notes.
Who it's for
- New Etsy sellers in their first 3 months who have at least one live digital listing
- Sellers whose listings get some views but zero or very few sales
- Anyone who has been changing tags and photos at random and wants a clear order of fixes
- Sellers who prefer a checklist they can finish in one sitting over a long course
$19.00 USD, PDF, EPUB, instant download
Questions
Will this get me my first sale?
No one can promise that, and this page doesn't. The audit helps you find and fix the most likely problems on a listing, in a sensible order. Whether that leads to a sale depends on your product, your niche and your buyers.
How long does it take?
About 60 minutes for one listing. The Leak Finder takes around 10 minutes, and the rest of the time goes to the checkpoints that apply to you and ranking your fixes.
I only have one listing. Is that enough?
Yes. You need at least one live digital listing to audit. One is all the checklist is built around, and the bonus pages let you repeat it as you add more.
My listing has almost no views. Should I still buy this?
It can help, mostly through the Click Check section on title, first photo and tags. It works best if you already have some views and want to know why they aren't turning into sales.
Does it work for any kind of digital download?
It's written for Etsy digital download shops in general, such as printables, templates and planners. The checks are about how the listing presents and sells the product, not the product's topic.
Etsy changes its rules often. Will this go out of date?
The checkpoints focus on basics that shoppers react to, like clarity, photos, pricing and trust. Always check Etsy's current seller policies for anything rule related, since this checklist is general education and not a statement of Etsy's rules.
What if I need help or want a refund?
Reply to your download email and you will get a response. Refund requests made within 30 days are honored under the guarantee above.